KAYAK

Motion Branding
—

From animated logo signatures and dynamic social media posts, to app animations and presentations, I worked with KAYAK's creative teams to bring motion to a wide array of visual assets.

Collaborating with cross-functional teams within the organization, I also contributed to the development of comprehensive motion guidelines and standards, fostering consistency across projects and emphasizing a unified approach to brand representation.

Icons and UI Motion
—

KAYAK places a significant emphasis on iconography within its visual language. I enriched key icons and UI elements with nuanced layers of motion. This process required meticulous work within the platform's design library and close collaboration across the organization.

TV and Online Creative
—

How does motion design play a role in KAYAK's European TV, digital, and social creative?

In navigating a multitude of diverse markets and languages, a paramount and consistent objective was to leverage motion graphics to craft TV and social/digital spots capable of seamlessly resonating across the entire continent, eliminating the need for location-specific tweaks or subsequent reshoots.

Localizations
—

Every TV or digital campaign necessitated meticulous localization for numerous markets—oftentimes exceeding a dozen. Ad copy, dates, naming conventions, prices, icons, maps, and more demanded thorough updates.

I spearheaded the motion component of this intricate localization process for multiple campaigns. This involved close collaboration with KAYAK's in-house localization team, complemented by the support of junior motion designers from Noisy Neighbor.

Brand Manifestos
—

Collaborating closely with KAYAK's design team, I animated and energized several brand manifestos, effectively conveying the company's core values and purpose through dynamic motion.