Prediabetes and diabetes are life-threatening issues, but for most young people, type 2 diabetes won’t manifest itself until 30 years down the line. They need to take action NOW, so how can we keep their attention while they are saturated with a plethora of pressing messages?
Our solution involved whimsical homespun graphic design, a soft and approachable color palette, an introspective score, and young and reassuring narration.
Role _ Creative Direction / Lead Motion Design
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Studio _ Noisy Neighbbor
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Executive Producer _ Alexis Reiner
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Additional Animation _ Jeejung Kim
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Voiceover _ Bryan Kopta
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Music _ Steven Gutheinz