The Global Rise of Diabetes
Keeping our Future Healthy
Prediabetes and diabetes are life-threatening issues, but for most young people, type 2 diabetes won’t manifest itself until 30 years down the line. They need to take action NOW, so how can we keep their attention while they are saturated with a plethora of pressing messages?
We proposed using whimsical homespun graphic design, a soft and approachable color palette, an introspective score, and young and reassuring narration.
Client
TED Conferences
in partnership with Merck
Role
Creative Director
Producer
Solutions
Concept
Design
Motion
Deliverables
Online Informative Short